Book Lovers' Magazine

The Magazine that connects book lovers with great books.

  • Home
  • Contact Us
  • Shop
  • Advertising
You are here: Home / Archives for Business Books

Summary & Analysis of The Culture Code by ZIP Reads

By Book Lovers Magazine

Summary & Analysis of The Culture Code by ZIP Reads

What are the three secret ingredients to a winning team? Here’s a hint: talent isn’t one of them.

Author Daniel Coyle shares his secrets to creating a successful organizational culture. Drawing from various examples, Coyle shows that everyone–from companies to comedy troupes–can have success with three simple conditions.

What does this ZIP Reads Summary Include?
– Synopsis of the original book
– A detailed overview of each section
– The 3 key components of highly successful groups
– Breakdown and analysis of each component
– Common reasons even highly skilled teams experience failure
– Editorial reivew
– Background on the original author

Daniel Coyle’s The Culture Code: The Secrets of Highly Successful Groups asks the question, “What characteristics do successful organizational cultures share?” After conducting research of his own, Coyle finds that there are commonalities between groups as different as movie studios, jewel thieves, shoe companies, and basketball teams that make all of these groups among the best in their respective industries. It turns out that the most successful groups are not necessarily the smartest, biggest, or best equipped. A highly approachable read rich in insight, Coyle’s book is a guide that will prove valuable to any grouping seeking to create a more productive, enjoyable culture.

[Read more…]

Filed Under: *Bargain Books Under $3, Business Books, Buyer's Guides, Heat Level 1 - G Rated Clean Read, Nonfiction Audio Books, Print Books Tagged With: business, culture, management, motivation, Non - Fiction, psychology, success, teambuilding, ZIP Reads

Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello

By Book Lovers Magazine

Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello

Digital marketing has transformed how business is done.  Today it is easier than ever to get your message in front of customers.  The problem is, it is easier for your competition, too.  So how do you make your brand stand out from the crowd?  How can tools like Google Analytics help you engage with what customers love and do?  Confronting a mountain of data, how can you make your business thrive?

Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you.  Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello’s THINK ENGAGE THRIVE! tears down marketing models created in a data-poor age, offering common sense alternatives that take marketing out of the textbook, into the real world.  Through stories of lessons he learned as an entrepreneur, TV shopping marketer, and million dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin’ Donuts.

In THINK ENGAGE THRIVE! you will learn to use today’s unprecedented customer data tools to intelligently target your customers.  By applying the principles Masiello lays out, you’ll convert clicks into sales and service into retention.  Your business will skyrocket as you THINK ENGAGE THRIVE!

Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand.

[Read more…]

Filed Under: *Bargain Books Under $3, Business Books, Buyer's Guides, Heat Level 2 - PG, Print Books Tagged With: Brand Marketing, Digital Marketing, e-commerce marketing, Internet Marketing, marketing, Marketing Online, Philip Masiello, startup marketing

Hot Button Marketing, Revised Edition by Barry Feig

By Book Lovers Magazine

Hot Button Marketing, Revised Edition by Barry Feig

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor’s even if it’s a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today –Neuromarketing. Neuromarketing helps marketers discover “buy buttons” that are hard wired into a persons head.

[Read more…]

Filed Under: Business Books, Buyer's Guides Tagged With: business, Entrepreneurial Help, Hot Button Selling, Sales Help, Selling Psychology

  • Facebook
  • RSS
  • Twitter

RSS Interviews with Authors from BookGoodies.com

  • Interview with Author – Pamela Foland
  • Interview with Author – Sue Hinkin
  • Interview with Author – Iris Chacon
  • Interview with Author – L. M. Lacee
  • Interview with Author – Holly Bargo
  • Interview with Author – John Egenes
  • Interview with Author – Allan Walsh
  • Interview with Author – Kyle Burbank
  • Interview with Author – Marcy Pusey
  • Interview with Author – Kari Holloway

Pages

  • Advertising
  • Contact Us
  • Shop

Copyright © 2018 · A BookGoodies Partner Site · Powered by WordPress and Genesis · Log in